# Propose or save the Brand

Change the Brand. Only the fields you send change; lists replace the stored list. From an agent this becomes a proposal a person accepts.

- Exact name: `brand_upsert`
- Category: Other
- Required access: write
- Allowed agent roles: admin, content_writer
- MCP endpoint: `https://api.funnels.akera.agency/`

## Annotations

- None declared

## Input JSON Schema

```json
{
  "type": "object",
  "properties": {
    "workspaceId": {
      "type": "string",
      "minLength": 1,
      "description": "The workspace id or slug (from workspace_list)."
    },
    "positioning": {
      "type": "string",
      "maxLength": 1200
    },
    "whoWeServe": {
      "type": "string",
      "maxLength": 1500
    },
    "notFor": {
      "description": "Who the client is not for.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 300
      }
    },
    "story": {
      "type": "string",
      "maxLength": 6000
    },
    "values": {
      "description": "What the client stands for.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 300
      }
    },
    "neverAssume": {
      "description": "What agents must never assume.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 300
      }
    },
    "notes": {
      "description": "Nuance no list holds (Markdown). Replaces the stored notes.",
      "type": "string",
      "maxLength": 60000
    },
    "reason": {
      "type": "string",
      "minLength": 1,
      "maxLength": 1000,
      "description": "Why this change helps, in one or two sentences. Shown to the person who accepts it."
    }
  },
  "required": [
    "workspaceId",
    "reason"
  ],
  "$schema": "https://json-schema.org/draft/2020-12/schema"
}
```

## Call shape

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "brand_upsert",
    "arguments": {}
  }
}
```