# Propose or save a target audience

Create a target audience (omit audienceId) or change one (only the fields you send change). Quote their own words in language where you can. From an agent this becomes a proposal a person accepts.

- Exact name: `audience_upsert`
- Category: Other
- Required access: write
- Allowed agent roles: admin, content_writer
- MCP endpoint: `https://api.funnels.akera.agency/`

## Annotations

- None declared

## Input JSON Schema

```json
{
  "type": "object",
  "properties": {
    "workspaceId": {
      "type": "string",
      "minLength": 1,
      "description": "The workspace id or slug (from workspace_list)."
    },
    "audienceId": {
      "type": "string",
      "minLength": 1,
      "maxLength": 200
    },
    "name": {
      "type": "string",
      "minLength": 1,
      "maxLength": 120
    },
    "who": {
      "type": "string",
      "maxLength": 600
    },
    "situation": {
      "type": "string",
      "maxLength": 600
    },
    "pains": {
      "description": "What hurts.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 300
      }
    },
    "desires": {
      "description": "What they want.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 300
      }
    },
    "objections": {
      "description": "Why they hesitate.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 300
      }
    },
    "language": {
      "description": "Phrases they use, verbatim.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 300
      }
    },
    "whereTheyAre": {
      "description": "Platforms, communities, events.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 160
      }
    },
    "alreadyTried": {
      "description": "What they tried before.",
      "maxItems": 12,
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1,
        "maxLength": 300
      }
    },
    "status": {
      "type": "string",
      "enum": [
        "active",
        "paused"
      ]
    },
    "reason": {
      "type": "string",
      "minLength": 1,
      "maxLength": 1000,
      "description": "Why this change helps, in one or two sentences. Shown to the person who accepts it."
    }
  },
  "required": [
    "workspaceId",
    "reason"
  ],
  "$schema": "https://json-schema.org/draft/2020-12/schema"
}
```

## Call shape

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "audience_upsert",
    "arguments": {}
  }
}
```